The power of content
I’m a freelance content professional with project management skills, specialized in e-commerce. I can help you with your content management & strategy or lead a platform migration & development project.
Recent experience
For their client Polestar I made sure all new content was uploaded to the system in time for all different countries. I rolled out campaigns on all local websites and arranged all localizations and translations for new campaigns and new website pages.
Key services
Content management
Content project management
Roll out management
Translations management
Tools
Jira
Trello
Headless CMS
I helped the Student Hotel with gathering all content for their new website. I set up a content needs overview, aligned all teams to work towards a goal and made sure timelines are met. We launched successfully in 2 months, 5 languages. After the launch I gathered all feedback and created a roadmap to make all changes and manage expectations.
Key services
Commercial content advice
Project management
Process management
Tools
Episerver
Monday
JIRA
Hi there
I am Floor Broer van Dijk, freelancer for 2 years & I love working on e-commerce content. But not only that, I love structure and efficiency. In my way of working and in the customer’s journey.
Are you in need of someone to help you with a re-platform project, keeping an eye on your development roadmap or do you need someone super efficient and fast for daily content management?
I’m your person.
Website Development & Migration
+ Advise which platforms to choose to launch a new e-commerce platform
+ Develop a content/migration plan to migrate/plan all content
+ Prepare/structure content & products in the back end
+ Set up a requirement list of functionalities
+ Review new website designs while keeping all requirements in mind
+ Develop content wireframes based on a fitting customer journey
+ Create/plan the needed content
Content & Campaign Management
+ Implement SEO optimised content for your website.
+ Set up different currencies and languages.
+ Set up & plan newsletters and transactional e-mails.
+ Merchandising/ product sorting/internal search.
+ Develop a content strategy that fits your brand.
+ Launch campaigns from concept to execution.
+ Develop a fitting customer journey.
Project management
+ 7 years experience in digital project management
+ platform migrations
+ ongoing website development
+ JIRA – Asana – Trello – Slack – Trello – Basecamp
CMS knowledge
+ 2 years Shopify Plus experience
+ set up of CLUSE & McGregor New York webshop
+ more than 5 years Salesforce commerce cloud experience for adidas & Bugaboo
+ experience with new feature Page Designer.
Bugaboo
adidas
McGregor New York
Coffee?
I’m always up for coffee, a good chat, brainstorm session or interesting business opportunities.